Business and marketing consulting

The Business and marketing consulting division of Welcome Real Time helps financial organisations who want to embark, or have embarked, on a loyalty programme by providing guidance, key advices and best practices.

We help financial organisations to strategise, design, launch and successfully run their loyalty programmes

Our senior marketing consultants have helped various financial organisations of various sizes around the world, drawing on experience from existing programmes as well as keeping abreast of market trends. Our key differentiators grow out of the strength of the network of Welcome Real Time clients.  We share best practice with our prospects and clients based on the 20+ retail banks and financial organisations who have trusted Welcome Real Time.

You can engage with the business and marketing consulting division of Welcome Real Time via free webinars, short workshops and medium to long-term consulting assignments.

Free Webinars

We provide free webinars that help teams from retail banks to improve their knowledge on loyalty programmes.

Examples of free webinars:

  • Cards & payments-based loyalty programmes
  • Bank wide loyalty
  • Merchant-centric loyalty.

Short workshops 

We design and run various short workshops, from one day to four days, on your premises.

Our workshops boost your progress in the design and implementation of a loyalty programme.

Examples of short workshops:

  • Exploring loyalty strategies
  • Key elements of a bank wide loyalty programme
  • Customer communication
  • Merchant recruitment techniques
  • Analytics portal – how to turn large amounts of data into actionable marketing activity.

Consulting assignments

We provide medium to long term assignments, run partly on your premises and partly remotely in our offices.

Some of the consulting assignments performed by our senior marketing consultants include:

  • Conceptual design of a loyalty programme (earning, redemption, segmentation, communication)
  • Supporting pre-launch sales and marketing activities
  • Creation and execution of strategic presentations on your behalf
  • Analysis of the local environment of loyalty and rewards
  • SEO comparison analysis between your loyalty web site and the competition
  • Briefing your marketing agency on branding and communication
  • Sharing best practices of loyalty programmes from around the world
  • Building a business case and ROI for the loyalty project
  • Building customer loyalty through a mobile strategy.


Below are a few examples of testimonials from our clients:

  • "We are very satisfied with the work. The consulting was essential for the bank to define the strategic direction of the company"
  • "Very good performance that takes into account the special problems of the country"
  • "Flexibility in the ability to adjust the final presentation to present to the client"
  • “Clarity of possible models of implementation and implications in each case".

To know more about our consulting assignments, please fill out our contact form