Press Release

Alpha Bank & Welcome Real Time celebrate 10 years of a fruitful and innovative collaboration on Bonus Loyalty Programme.

15 December'16

Welcome Real Time - leading provider of marketing and loyalty solutions, and Alpha Bank - leading banking group in Greece - Best Greece Bank 2016 (Euromoney magazine), are proud to announce the 10 years anniversary of their collaboration leading to the success of the renowned Bonus loyalty programme. This anniversary also marks the extension of their partnership to broader perspectives. 

Alpha Bank runs the successful loyalty programme “Bonus” boosting a coalition of leading key partners: AB Vassilopoulos, Aegean Airlines, Vodafone … and more than 4,000 stores. Over 1 million customers have been rewarded with points through promotional campaigns and +4.5 million redemption transactions were completed since 2006.

10 years later, with the support of Welcome Real Time - a Collinson Group Company, Bonus programme still ranks first for brand recognition by customers.

The success of the Bonus programme relies on the flexibility of the XLS solution by Welcome Real Time, enabling customers to earn using their card in-store and online. Customers also redeem their points whenever and wherever they want. Bonus also features innovative services: automatic lucky draw, reward of contactless and mobile payment transactions, cross-channel communication, redemption catalogue on POS terminals.

As XLS is a multi-scheme solution, Alpha Bank also runs Shop&Win Rewards Programme and Affinity cards.

Following  10 years of collaboration, Alpha Bank renewed its partnership with Welcome Real Time. This strengthened relationship ensures development opportunities for the Bonus programme based on Welcome Real Time roadmap.

“Welcome Real Time has been a strategic partner for Alpha Bank creating and supporting our Loyalty Programmes, such as Bonus, the most successful reward programme in Greece with international recognition” stated Mr. Grigorios Politis, Manager of Cards and Consumer Banking Products Division, Alpha Bank. “Our cooperation has been very productive, enabling us to continuously enrich our platform with new solutions and capabilities.  Furthermore, creating our Analytics platform together enabled us to analyse our Customers’ behavior in depth and consequently better understand their needs.”

“We are proud to support Alpha Bank’s Bonus programme, one of the most successful Financial Services loyalty programmes in Europe. This contract renewal demonstrates strong recognition and trust in our teams and solution from a client we have successfully supported in the last 10 years.” said Thierry Reginato, General Manager, Welcome Real Time.



About Alpha Bank
Alpha Bank, founded in 1879, is one of the largest banks of the private sector in Greece, with a wide Network of over 1,000 service points in Greece and one of the highest capital adequacy ratios in Europe. In the area of Cards business, Alpha Bank is the largest Acquirer in the country with more than 40% market share and one of the leading Banks in cards Issuing with more than 30% market share.

About Welcome Real Time
Welcome Real Time is part of the Collinson Group, a global leader in shaping and influencing customer behaviour to drive revenue and add value for its clients. Through a unique range of proven and innovative banking and payment based solutions, Welcome Real Time helps organisations run real-time loyalty and marketing programmes leading to improved customer satisfaction, retention and profitability.
For further information please contact: Mathilde Cerdan, Marketing & Communications Manager E:



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