Points mean prizes04 December'17
"Banks will be the ultimate winners if they invest in rewarding customers for their loyalty" argues Pierre Boces, Head of Product Marketing & Consulting at Welcome Real Time, a Collinson Group company.
Like every business orbiting bank transformation, customer loyalty specialists are feeling the winds, not least since a number of big names cut back on this well-established spend.
Read the full article in Fintech Finance magazine here on page 6.
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